All work
Outbound was being bought from three vendors and none of them owned the number. Rebuilt as one pipeline with attribution that survives an audit.
- Client
- Industrial equipment supplier
- Year
- 2024
- 98%
- Deliverability
- 3 → 0
- Vendors consolidated
- −61%
- Cost per qualified reply
Challenge
Three agencies reported three different pipeline figures. Sending domains were misconfigured, and a third of outbound never reached an inbox.
Approach
Consolidated sourcing, sending and lifecycle into one system. Authentication records set correctly, one source of truth for attribution, and a site rebuilt around the two pages that convert.
Outcome
One number everyone trusts, produced by a pipeline the client owns outright.